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Switch : how to change things when change is hard / Chip Heath and Dan Heath.

By: Contributor(s): Material type: TextTextPublication details: New York : Broadway Books, 2010.Edition: 1st edDescription: 305 p. : ill. ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780385528757
  • 0385528752
Subject(s): DDC classification:
  • 303.4 22
LOC classification:
  • BF637.C4 H43 2010
Contents:
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
Summary: In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Sonoma Academy Library 303.4 (Browse shelf(Opens below)) Checked out 05/02/2024 500210
Total holds: 0

Includes bibliographical references (p. [267]-292) and index.

Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

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