The Googlization of everything :

Vaidhyanathan, Siva.

The Googlization of everything : (and why we should worry) / Siva Vaidhyanathan. - Berkeley : University of California Press, c2011. - xiv, 265 p. ; 24 cm.

Includes bibliographical references (p. 219-255) and index.

Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.

9780520258822 (cloth : alk. paper) 0520258827 (cloth : alk. paper)

2010027772


Google (Firm)


Internet industry--Social aspects.
Internet--Social aspects.

HD9696.8.U64 / G669 2010

338.7/6102504