000 | 01705cam a22003738a 4500 | ||
---|---|---|---|
001 | ocn368020682 | ||
003 | OCoLC | ||
005 | 20150219112544.0 | ||
008 | 090710s2010 nyua b 000 0 eng | ||
010 | _a 2009027814 | ||
020 | _a9780385528757 | ||
020 | _a0385528752 | ||
035 | _a(OCoLC)368020682 | ||
040 |
_aDLC _cDLC _dBTCTA _dYDXCP _dUPZ _dZS3 |
||
049 | _aUOKA | ||
050 | 0 | 0 |
_aBF637.C4 _bH43 2010 |
082 | 0 | 0 |
_a303.4 _222 |
092 | _a303.4 H3517S 2010 | ||
999 |
_c11361 _d11361 |
||
999 | _b02632587 | ||
100 | 1 |
_aHeath, Chip. _9195 |
|
245 | 1 | 0 |
_aSwitch : _bhow to change things when change is hard / _cChip Heath and Dan Heath. |
250 | _a1st ed. | ||
260 |
_aNew York : _bBroadway Books, _c2010. |
||
300 |
_a305 p. : _bill. ; _c22 cm. |
||
336 |
_atext _2rdacontent |
||
337 |
_aunmediated _2rdamedia |
||
338 |
_avolume _2rdacarrier |
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504 | _aIncludes bibliographical references (p. [267]-292) and index. | ||
505 | 0 | _aThree surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going. | |
520 | _aIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. | ||
650 | 0 |
_aChange (Psychology) _9196 |
|
700 | 1 |
_aHeath, Dan, _d1973- _9197 |
|
942 |
_2ddc _c1 |