000 01705cam a22003738a 4500
001 ocn368020682
003 OCoLC
005 20150219112544.0
008 090710s2010 nyua b 000 0 eng
010 _a 2009027814
020 _a9780385528757
020 _a0385528752
035 _a(OCoLC)368020682
040 _aDLC
_cDLC
_dBTCTA
_dYDXCP
_dUPZ
_dZS3
049 _aUOKA
050 0 0 _aBF637.C4
_bH43 2010
082 0 0 _a303.4
_222
092 _a303.4 H3517S 2010
999 _c11361
_d11361
999 _b02632587
100 1 _aHeath, Chip.
_9195
245 1 0 _aSwitch :
_bhow to change things when change is hard /
_cChip Heath and Dan Heath.
250 _a1st ed.
260 _aNew York :
_bBroadway Books,
_c2010.
300 _a305 p. :
_bill. ;
_c22 cm.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _aIncludes bibliographical references (p. [267]-292) and index.
505 0 _aThree surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
520 _aIn a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
650 0 _aChange (Psychology)
_9196
700 1 _aHeath, Dan,
_d1973-
_9197
942 _2ddc
_c1