000			02917cam a2200421 i 4500
999			_c19013 _d19013
001			ocn849801329
003			OCoLC
005			20161205110812.0
008			130620s2013 nyua b 001 0 eng
010			_a 2013024417
016	7		_a016488903 _2Uk
020			_a9780465050659 (pbk.)
020			_a0465050654 (pbk.)
035			_a(OCoLC)849801329 _z(OCoLC)826294080 _z(OCoLC)859243631
040			_aDLC _beng _erda _cDLC _dYDX _dUKMGB _dYDXCP _dIEP _dBDX _dOCP _dVP@ _dPUL _dOCLCF _dCDX _dTOH _dCOO _dOCLCQ _dIPU
042			_apcc
049			_aUOKA
050	0	0	_aTS171.4 _b.N67 2013
082	0	0	_a745.2001/9 _223
082	0	4	_a745.2019
092			_a620.82 N782D 2013
999			_b03085981
100	1		_aNorman, Donald A. _93156
245	1	4	_aThe design of everyday things / _cDon Norman.
250			_aRevised and expanded edition.
264		1	_aNew York, New York : _bBasic Books, _c[2013]
300			_axviii, 347 pages : _billustrations ; _c21 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aPrevious edition: 2002.
504			_aIncludes bibliographical references (pages 305-330) and index.
505	0		_aPreface to the revised edition -- The psychopathology of everyday things -- The psychology of everyday actions -- Knowledge in the head and in the world -- Knowing what to do : constraints, discoverability, and feedback -- Human error? No, bad design -- Design thinking -- Design in the world of business.
520			_a"Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious--even liberating--book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The design of everyday things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. In this entertaining and insightful analysis, cognitive scientist Don Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Now fully expanded and updated, with a new introduction by the author, The design of everyday things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them."--
650		0	_aIndustrial design _xPsychological aspects. _93157
650		0	_aHuman engineering _93158
942			_2ddc _c2